Polaris, the steadfast North Star, has guided travelers through centuries of exploration. Just as its fixed coordinates provided a reliable reference point in the night sky, symbolizing direction and purpose, Polaris has become synonymous with guidance and stability.

At Polaris Growth Strategies, we emulate the guiding principles of Polaris. We aim to be the North Star for the businesses we partner with, steering them through dynamic and uncertain market conditions with unwavering confidence and precision. Your Customer is our guiding coordinate, positioned at the center of our work, quantified through actionable KPIs and defined steps for progress.

Increased Cross-Sell for High Tech Firm

Identified and delivered hidden sales opportunities for individual products to enhance revenue for high tech firm. Developed high potential Customer segments, analytics and “leads” for sales pipeline in BtoB selling. Gained sales buy-in, provided educational components and measurement tracking for success. Succeeded in driving incremental revenue and lift > 10%.

Defined a new playbook to engage Small Business Customers and prospects, from strategy to roadmap and framework for digital channel approach for needs-based selling to SMB buyers. Developed content; showcased success stories; created exclusive digital experience for small business Customers. Improved product conversion rates by 2x.

Launch of multiple-market loyalty program to major US markets. Development of consumer and business-facing loyalty products, executed in market from advertising and sales process through operational execution. Succeeded in increasing customer launch targets by 10x & exceeding revenue targets for the business.

Award-winning event Customer Experience for High Tech Firm

Improved the Customer experience and ROI of in-person event program for tech firm, through analytic innovation, customer segmentation and direct voice-of-customer mechanisms. As VP Insight-Driven Marketing, drove analytic-led innovation. Assembled, deployed and stewarded the program from strategy development through creation and execution of analytics and hands-on management of research and on-site Customer, resulting in 15% YoY improvement in customer experience and industry award.

Creation of methods and tools for customers to have a deeper relationship with already known and owned products, driving deeper engagement and greater loyalty, as measured through more Customer visits, more personalization and larger community of users. Customers reported increased loyalty to the brand and purchasing & using the products more frequently.

Investing through 401Ks attracts a range of different investors from highly knowledgeable and sophisticated to others less focused. Developed profiles and segments with clearly identified differences among investor types to provide different investor-led experiences in terms of product options, investor education and available services, resulting in higher rates of 401K participation and better alignment of products and channels offered

In a crowded consumer broadband marketplace, finding the right Customers based on product attributes while also providing that Customer a promised experience is key for gaining revenue and creating loyalty. Performed consumer research and segmentation to find compelling customer matches based on needs, attitudes and usage patterns to the product and the ability to deliver that desired experience to the customer. Successful launch of the product to targeted segments with differentiated offering in the market.

Development and Alignment within a multi-service line business for Consumer subscription business

Led transformation of marketing and selling function through alignment of business leadership across individual lines of business and revenue centers, focusing on shared measures of success, KPIs and activities to be achieve the results. 60-day playbook created to anchor initial efforts, before then becoming business as usual activities. Succeeded in improving Customer retention by 10%/CLV by 30% & strengthening marketing alignment and selling operations across the business lines.

Gained cross-business executive buy-in and alignment to new program for measuring and allocating marketing and Customer acquisition budgets (>400M) across a decentralized business. Developed leadership engagement plans, educational efforts, common KPIs for performance, roadmap and execution plan. Succeeded in gaining 8%-10% improvement in marketing budget yield YoY as wella s common method for allocating resources and spending based on shared and transparent KPIs and performance metrics.