Ken Demma

Ken Demma has been a business innovator and recognized expert for over 25 years, working to improve and transform businesses by adopting growth-based strategies while improving the effectiveness of customer interactions.

He has held executive roles at AWS, SAP, American Express, Fidelity Investments, US West, Affinity Group, iXL and various other client-focused roles within specialized consulting firms and agencies.

As Professor of Practice at Babson College since 2009, Ken has worked with entrepreneurs, small businesses and government entities on matters of transformation, customer focus and using data and analytics, in addition to developing and teaching MBA-level marketing and analytics courses.

When discussing his range of experiences, Ken may speak about working with a family-owned machine parts business in Sicily, a food service company in North Carolina, or proposing customer strategies for a government entity. alongside examples of data-driven marketing at American Express, creating a unique (and industry award-winning) customer experience for clients of SAP, bringing-to-market loyalty products as a new business venture, as well as leading all marketing, retention and loyalty activities within an $180 million membership business. or perhaps working with household brands to uncover actual customer needs through ethnographic research. or even back to his roots in direct marketing and early internet businesses.

Ken holds an MBA from New York University Stern School of Business, a BA in Economics from New York University, a certificate in Leadership in Professional Services Firms from Harvard Business School and a certificate in Direct Marketing from NYU. He has been on the faculty of the International Institute for Analytics, is a jury member for I-COM, has been an active member of various professional associations, and is an advisor to small businesses.